VS_VERSION_INFO

This is still a little raw, but here are the key elements. It would be best to put some #defines in a projectVer.h file that you regenerate with each build depending on the machine and release/debug config.
http://msdn.microsoft.com/library/default.asp?url=/library/en-us/tools/tools/versioninfo_resource.asp
http://support.microsoft.com/kb/q237870

Include in the qmake file:

win32:RC_FILE = yourApp.rc

Resource file:


IDI_ICON1 ICON DISCARDABLE "yourApp.ico"

/////////////////////////////////////////////////////////////////////////////
//
// Version
//
#include "winver.h"
VS_VERSION_INFO VERSIONINFO
FILEVERSION 1,0,0,1
PRODUCTVERSION 1,0,0,1
FILEFLAGSMASK 0x3fL
#ifdef _DEBUG
FILEFLAGS 0x1L
#else
FILEFLAGS 0x0L
#endif
FILEOS 0x4L
FILETYPE 0x1L
FILESUBTYPE 0x0L
BEGIN
BLOCK "StringFileInfo"
BEGIN
BLOCK "040904b0"
BEGIN
VALUE "Comments", "Sample Application\0"
VALUE "CompanyName", "Microsoft Corp.\0"
VALUE "FileDescription", "MyProject MFC Application\0"
VALUE "FileVersion", "1, 0, 0, 1\0"
VALUE "InternalName", "MyProject\0"
VALUE "LegalCopyright", "Copyright (C) 1999\0"
VALUE "OriginalFilename", "MyProject.EXE\0"
VALUE "ProductName", "MyProject Application\0"
VALUE "ProductVersion", "1, 0, 0, 1\0"
END
END
BLOCK "VarFileInfo"
BEGIN
VALUE "Translation", 0x409, 1200
END
END